Received an email from a company they were using to validate my email address is the correct one. It specifically told me not to do anything if the email address is correct and to let them know if it was not.
We’re writing to confirm that this is your current email address. If this email address is still current, you don’t need to do a thing.
If you would like to change your email address, please update your information today.
I presume if the email bounced, then they have tools that noticing this would mark the email address as bad and use phone or postal mail to reach out to me. Which is fine.
But… Let’s say I stopped using this email address because it is overwhelmed with junk and am using a different one. This email gets to that address, it does not bounce because it is perfectly legitimate but I’m not reading anything sent there. I will not see this. Because of their “don’t do a thing,” they think I would see it in the future. Therefore, I would not have an opportunity to update my information to a better one unless I think of it myself or eventually stumble across this buried message.
Of course, this same company was pretty aggressive a couple years ago wanting my cell phone number so they could text me.
From Confirmations published July 13, 2016 at 07:51AM.