The overuse of “This is your last chance” annoys me.
Last means there are no other chances beyond it. If I do not act now, then I have to accept the penalty for the rest of eternity that I could have taken the offer but failed to do so.
However, when someone is trying to sell me something, last no longer means final. It just means we will give you a 72 hour reprieve before we start the next promotion cycle hounding you to buy this thing you have no interest in buying which is why you have not for the past 3-8 years.
The cheapness of email compared to print or television makes these messages prolific. So much so, I wonder about the lack of care put into them.
From Last Chance! published October 18, 2015 at 08:49AM.