Students Out PR Professionals

As a Valdosta State University student, we nicknamed the student paper the Speculator. Incorrectly reading between the lines were their specialty. Grammatical errors and spelling mistakes were part of their standard. But it was amusing to see them go after the administration. Not so much to be reported on when I made big mistakes.

As university staff, I made the Spectator in information technology articles on viruses, online elections, WebCT upgrade, and the portal. At first they made me nervous because I worried about them finding out about the skeletons. After a couple interviews, it became obvious they had no idea about the skeletons and would only cursory look at the topic without digging very deep. So it would good publicity and exposure.

The Red & Black as a daily published much more that the Speculator. Last year the paper moved to a weekly print but daily web. This week several students (Editor-in-Chief, other editors, photographers, etc) all quit in reaction to a memo placing editorial control in the hands of non-students and hiring professionals to take over more decisions in the creative process. Immediately the students setup a web site, Red and Dead, a Twitter account @redanddead815, a Facebook page. Their Twitter account was suspended for gaining followers too quickly.

At present, the whole story is extremely one-sided. A couple statements from the R&B board against the draft memo, dozens of statements, bloggers, and newspaper articles critical of the board. It is like the board is not even trying? Or unaware or unable to use the public relations avenues available to them. None of this means they are in the wrong or think they are in the wrong. It just helps the rush to judgment against them.

Maybe these students are in the wrong field? Public relations seems to be their strength.

from Rants, Raves, and Rhetoric v4

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