Maybe this is why I do not work in sales. Maybe this is why I should never go into management.
Bragging about a potential customer selecting my product or service over another seems like a really stupid thing to do. The potential customer announcing the selection of something over another is okay to me. The provider smacks of arrogance. You were the least worst option. The fewest number of people hated your software. That is not something to brag about to everyone. It sounds bad to openly say the product was the least worst and plenty of users hate it, so it gets couched in terms that make it sound like the customer will work with the providers to improve it. Everyone should understand nothing is going to really improve. This is just empty platitudes so screwed people feel not so bad about it.
Maybe I need to stop following some corporate lackeys on social media so this kind of thing stops annoying me. Oh, wait, we do it too.